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In summary, smoking and diving are strongly discouraged

While the law restricted print advertising to one advertisement in each newspaper, 40% of the IQOS adverts placed were giant, two-page ads, effectively doubling the products advertising space while still being considered a single advert as allowed by the letter of the law. Another strategy used by Philip Morris was adding a QR code to the ads so that readers could scan and then view additional content, beyond that which was in the newspaper

That being said, the film is really fun to watch

New research from Queen Mary University of London found that vaping during pregnancy helped expecting mothers quit smoking cigarettes "without posing any detectable risks to pregnancy." The team of researchers found that, after their first trimester, pregnant women who used a nicotine replacement patches or e-cigarettes gave birth to babies with birth weights no different from non-smokers and birth weights "significantly higher" than those who smoked at all during pregnancy