rjr reynolds tobacco company R. J. R.J. Reynolds Tobacco Co. -

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Reflecting another common tobacco industry strategy for reducing the effectiveness of anti-smoking advertising, Pringle wanted the ads to focus on children between the ages of six and fourteen, a strategy, Adams said, that dooms the entire campaign to fail.51 These restrictions would have forced DHS to stop using effective messages that had changed the social environment and helped reduce smoking in favor of ones that public health professionals had long known to be ineffective.52 Pringle also wanted $5 million set aside for cessation

That is, in any smoke and even in a fire, if you are exposed to that