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As well as being unsightly, cigarette butts are a toxic scourge due to their composition, and, in coastal cities like Vancouver, easily end up polluting the ocean, where they become a serious threat to biodiversity loss and ecosystem health

It is interesting to note that the Marlboro brand, famous for its macho Marlboro Man, was for decades a womans cigarette (Mild as May with Ivory tips to protect the lips) before it underwent an abrupt sex change in 1954

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In addition to curtailing market expansion, these legal limitations also restrict the marketing opportunity options open to brands, posing a serious challenge to manufacturers in the flavored tobacco industry