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Through its influence on cigarette innovation and market segmentation, the company has contributed to the growth of products that appeal to women, including slim and menthol cigarette formats

The wide, comfortable handles help, but gravity is unforgiving

(This was not widely reported until 2010, when Lorillard was finally held responsible in court by the estate of a lung cancer victim whose lifetime of smoking started at age nine with a Newport giveaway.) Newport also spent much of the 60s in an advertising arms race with Kool, with the goal of generating the greatest possible hip factor among young African-Americans

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