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Reid's contract made him the final authority in football matters, the same power he had in Philadelphia

Sweden was among the first to protest, calling the proposal "completely unacceptable." Finance Minister Elisabeth Svantesson reiterated that "the revenue must remain with individual countries, not end up in the hands of European bureaucracy." It's no coincidence that the reaction is so harsh: in Sweden, the spread of snus, smokeless sachets of tobacco, has helped reduce the smoking rate from 15% to 5% and brought mortality from smoking-related diseases down to levels 54% below the EU average.