In 2000, the Federal Trade Commission filed a deceptive advertising campaign arguing that through their advertisements, Santa Fe represented that because Natural American Spirit cigarettes contain no additives, smoking them is less hazardous to a smoker's health than smoking otherwise comparable cigarettes that contain additives. This led to Santa Fe adding the following disclaimer on its packets, No additives in our tobacco does NOT mean a safer cigarette." A decade later, attorneys general from 33 states and the District of Columbia, reached an agreement requiring Santa Fe to add a disclaimer stating, "Organic tobacco does NOT mean a safer cigarette." The hope was that this warning would alert consumers that natural tobacco does not mean safer tobacco

Direct Bans 5 out of 7 direct bans implemented National TV and radio International TV and radio Local magazines and newspapers International magazines and newspapers Billboard and outdoor advertising Advertising at point of sale Advertising on internet Ad Ban Compliance: NA Indirect Bans 6 out of 10 indirect bans implemented Free distribution in mail or through other means Promotional discounts Non-tobacco products identified with tobacco brand names Brand name of non-tobacco products used for tobacco product Appearance in TV and/or films: tobacco brands (product placement) Appearance in TV and/or films: tobacco products Prescribed anti-tobacco ads required for any visual entertainment media product that depicts tobacco products, use or images Complete ban on sponsorship Any form of contribution (financial or other support) to any event, activity or individual Ban on the publicity of financial or other sponsorship or support by the tobacco industry of events, activities, individuals Ad Ban Compliance: NA Source: GTCR Citation: Drope J, Hamill S, editors

You might have noticed the pungent smell as soon as you enter a smoker's vehicle
As of 2025, the average cost of a pack of 20 cigarettes in Alberta ranges between $14 and $16 for major retail brands