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And every time a teenage boy lights up a cigarette because he thinks its manly, the tobacco industry rubs its hands together.

While it is likely that people will always smoke, reducing cigarettes to a generic brand status with plain packaging will dramatically limit the capacity to market the product ." 50 Standardised packaging Standardised packaging, also known as plain packaging, refers to packaging where the attractive, promotional aspects (including logos and graphics) are removed, and the appearance of all tobacco packs on the market is standardised

30 The carbon monoxide in tobacco smoke is of particular concern due to its many effects on human health

The average price of RM12.50 for a pack of cigarettes in Malaysia is the 8th highest pricing in all of Asia, only behind countries like Hong Kong (RM24.30), Japan (RM20.10), Singapore (RM36.80), and a few others