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Potential reasons behind these effects are depicted in another article published in the journal which shows that perceived severity, feelings of susceptibility, and negative emotional reactionssuch as fear and concern for othersare major reasons why participants are motivated by labels portraying negative effects of smoking

Yields of tar, nicotine and carbon monoxide, as measured by smoking machines, were lower in some types of cigarettes, such as those that contained less tobacco or had different types of filters (see Sections 12.5.2 and 12.8.2.2 for more details)