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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (2021) excerpt Werner, Carl Avery

They really started going really hard on 'hey, smoke this, its healthier, fresh breath, minty,' those kind of buzz words that would make people feel like its healthier than a regular cigarette." In addition to the language used in advertisements, these tobacco companies would buy a disproportionate amount of ad space in black publications like Ebony, Jet and Essence in comparison to mainstream magazines like Life, Vanity Fair and Elle

" JB says: "One of my favorites" Luis says: "Great smell, good smoke

Cost-efficiency extends beyond unit price