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The retailer is looking to slow the sales slide in tobacco and is investing in a back bar offering of new moderate nicotine products, he said, adding that 53% of adult smokers are looking to switch from cigarettes to non-combustible products

Most Organisation for Economic Co-operation and Development members and many other markets follow strict tobacco guidelines, but the consultancy warned the threat of plain packaging could put the very existence of tobacco firms brands at risk

David Mendez, who studies smoking cessation and tobacco control policies, is an associate professor of health management and policy

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