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This multi-year effort kicked off with America's Invitation on July 4, 2023: a national public engagement campaign inviting all Americans to share their stories and their hopes and dreams for the future of this country

The real Marlboro man died in Wyoming last month

Unlike mass-market brands that prioritize margin over substance, BB maintains that the throat hit and smoke density should match the package promise

As one stakeholder described: Its kind of a mess how they put it [different state lists of tobacco retailers] together. (Focus group 1) Accessibility and format of retailer trainings Challenges associated with tobacco retailer education efforts included accessibility and format of retailer training