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"Additionally, the proposed rules represent an important step to advance health equity by significantly reducing tobacco-related health disparities." The FDA notes "particularly high rates of use by youth, young adults, and African American and other racial and ethnic groups." The federal government is implicitly denying the moral agency of black people, suggesting that they, like adolescents, are helpless to resist the allure of "predatory marketing" or the appeal of menthol's minty coolness
Instead, the companys marketing strategy relies on a now familiar sleight of hand, ignoring this mounting evidence of health complications and pivoting to a narrative of relative safety
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