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Wary of addiction, he switched cigarette brands regularly in hopes that this strategy would keep him from getting hooked, he said in an interview

By the 90s, almost everyone was aware that smoking is bad for you the surgeon general had been saying so since the 60s but establishing the idea that tobacco companies knowingly deceived the public about the health effects of tobacco was an important part of a larger litigation strategy

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Although it is NOT true that everybody believed the world was flat until Columbus came along, some Europeans were unclear on the actual size of the Earth, the existence of American continents and the Pacific Ocean