Tobacco companies have strategically and aggressively targeted the Black community with menthol cigarettes for decades, including giving away free samples and placing more advertising in predominantly Black neighborhoods, appropriating culture in marketing, and sponsoring events such as jazz and hip-hop festivals
Culture Club/Getty Images An advertisement for Bachelor cigarettes invites the audience to sample their "individual charm and delightful character." Mary Evans/National Magazines/Everett Collection An advertisement for Our Little Beauties cigarettes, near the turn of the 20th century

The complete list of recalled cigarettes includes: Viceroy Full (Viceroy Original): Carton | Sold in British Columbia, Ontario & Quebec | Traceability Code: 3930 26 | UPC: 059300521883 Viceroy Full (Viceroy Original): Carton | Sold in British Columbia, Ontario & Quebec | Traceability Code: 4230 26 | UPC: 059300521883 Viceroy Full (Viceroy Original): Individual Package | Sold in Quebec | Traceability Code: 393226 ## CA | UPC: 059300021888 Viceroy Full (Viceroy Original): Individual Package | Sold in Quebec | Traceability Code: 423526 ## CA | UPC: 059300021888 Viceroy Full (Viceroy Original): Individual Package | Sold in British Columbia | Traceability Code: 393226 ## CA | UPC: 059300021888 Viceroy Full (Viceroy Original): Individual Package | Sold in British Columbia | Traceability Code: 423526 ## CA | UPC: 059300021888 Viceroy Full (Viceroy Original): Individual Package | Sold in Ontario | Traceability Code: 393226 ## CA | UPC: 059300021888 According to Health Canada, the cigarettes "do not meet the performance standards required by the Cigarette Ignition Propensity (Consumer Products) Regulations under the Canada Consumer Product Safety Act ." As of May 10, 2022, the company has not received any reports of incidents and zero reports of injuries within Canada

History, film and fashion have long dictated that the coolest people smoke, but, in lieu of actually smoking, its probably best to get one of these cases.