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The shift was primarily due to spending more marketing dollars toward in-store activations, improving shelf impact, loyalty points programs and point-of-sale marketing
In 1994, Philip Morris was the number one contributor to the Gay Mens Health Crisis ($150,000
In the USA, the Food and Drug Administration (FDA) states: Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your bodys exposure to harmful or potentially harmful chemicals. The FDA has authorized the marketing of iQOS as a modified risk tobacco product (MRTP)
Maverakis E, Marzano AV, Le ST, et al
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