Shirley Soccio, Head of Consumer Marketing UK & Ireland at Imperial Brands, commented: Vape users across the UK continue to demand new and exciting flavors
Encapsulated inside each filter tip is a small menthol flavoured capsule that when crushed delivers the ideal blend of flavour to enhance your smoke
-30- About the School of Public Health The University of Minnesota School of Public Health improves the health and wellbeing of populations and communities around the world by bringing innovative research, learning, and concrete actions to todays biggest health challenges

Public Health Englands adoption of 95% and the birth of the myth The first to cite Nutt's article was Public Health England (PHE) (England's former national public health agency) in a 2015 report.[xiv] But PHE in 2015 went even further than simply repeating the argument, making it the focal point of a press release at that time by putting it directly in the headline.[xv] This form of communication certainly contributed a great deal to the propagation of the 95% myth, as Professor Glantz pointed out in his 2015 commentary, which also heavily criticized Nutt's article.[xvi] The PHE report, from its introductory page, chose to give a lot of prominence to the "95%": "In a nutshell, best estimates show e-cigarettes are 95% less harmful to your health than normal cigarettes []"