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How the experiment worked In the Washington State experiments, smoking and nonsmoking adults between 18 and 25 were shown packages with images emphasizing lung cancer, heart disease, stroke, impotence, eye disease, neck, throat, and mouth cancers, and vascular disease

Thus, we had three groups: Non-smokers ( N = 37), Tobacco-smokers ( N = 39), and Cannabis-smokers ( N = 37)

It may be that those who choose to quit gradually are not as committed to quitting as are those willing to take the plunge, but since participants here were randomized to their condition, this study suggests that different levels of motivation might not fully explain the different rates of success

"People are more scared to use those nicotine products on the shelf than to actually smoke a cigarette," Levilev explained