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It comes in three LED tip colours orange, blue, and green allowing users to add a personal touch to their vaping experience

They are knocking the crap out of the competition, he said

During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)

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