smoke waterfall cigarette pack Liquid or Smoke Cigarette Advertisements from the 90s

Both products carry significant health risks

This action is further reinforcement that authorization of an e-cigarette product is possible when sufficient scientific evidence has been submitted to the agency to justify it. Evaluating PMTAs Based on Public Health Standards The FDA evaluates PMTAs based on a public health standard that considers, among other factors, the risks and benefits of the product to the population as a whole

That isnt the only twist, though

They found that blood pressure and heart rate increased after 30 minutes, while there was also a three-fold increase in arterial stiffness after volunteers smoked nicotine-containing e-cigarettes compared with non-nicotine e-cigarettes