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You would have read GSK's assertion that "in one study over 90% of cold turkey quitters were smoking again after six-months." Contrast GSK's 10% cold turkey six-month quitting-rate acknowledgment to the March 2003 meta-analysis which combined and averaged all seven OTC NRT studies and found that only 7% of patch and gum users were still not smoking at six months.[3] Cold turkey 10% vs

To target such customers, the king size packs are used

The cost of smoking in the UK has risen since the advent of plain packs for cigarettes in 2017, countering claims made by the tobacco industry at the time that the public health measure would lead to discount pricing

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