"Overall, while the market is viewing today's announcement as a 'negative' for cigarette manufacturers, we believe this could prove to be an opportunity over the long term for reduced risk products and, therefore, a positive for Altria/PM as they have a unique competitive advantage..." One concern remains that though the FDA seeks a balanced approach to avoid "unintended consequences," such as activity in the black market, this might not pan out as anticipated, Herzog said
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N Engl J Med 2011;365:395409 [DOI] [PMC free article] [PubMed] [Google Scholar] 5.Solly S
This meeting in turn led to a 1954 advertisement campaign called A Frank Statement, an ad that ran in over 400 newspapers and was believed to have reached around 43 million readers
