ITC Limited Incorporated in 1910 as the Imperial Tobacco Company of India, ITC Limited has evolved into one of India's most diversified conglomerates, with interests spanning tobacco, FMCG, hotels, paperboards, packaging, agribusiness, and information technology
During the protracted legal battles, the ambiguity of the law and the potential for a huge profit led to the opening of numerous "smokeshops" on tribal lands, often accompanied by aggressive marketing
Fresh Seal refers to a tight, secure sealing layer applied over cigarette packsoften a combination of inner foil lining and outer plastic film wrapping that includes tear tape for ease of opening
Parliament Platinum takes that same recessed design and pairs it with the lightest tobacco blend in the brands core lineup