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Mark McGuiness, marketing director at JTI UK, said: Ultra Value remains the fastest-growing segment in the tobacco category, and Mayfair Gold Rolling Tobacco guarantees premium quality Virginia tobacco at an Ultra Value RRP of just 18.50per 30g pouch. To celebrate the launch, JTI is also offering retailers a chance to win prizes, including a gold-wrapped Mini, 100 gift cards, iPads, and headphones as part of a competition launching on its retailer hub, JTI 360

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Back in the 1990s, cigarette brands like Camel and Marlboro supplemented their addiction-based business plan with collectible points, which smokers could spend on products featured in catalogs or magazines

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