We know that since the 1950s, menthol cigarettes have been heavily marketed toward African Americans through advertising, sponsorship of community and music events, free cigarette giveaways, billboards in predominately Black neighborhoods, magazine advertising, and retail promotions
Still, some brands possess distinctive requirements and preferences
Andrew Hyland, chair of the department of health behavior at Roswell Park Comprehensive Cancer Center who was one of the authors of the 2013 paper, told me that the biggest concern his team had with Adams and Cottis findings was that their research did not include counties where they found zero drunk driving fatalities, which could have biased their observed effect upward
30 A hypothetical cigarette purchase task, 31,32 asked how many study cigarettes participants would purchase in a typical day across a range of escalating prices from free up to $1.45 per cigarette, chosen to reflect double the current median price of Natural American Spirit brands in the U.S