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If they draw an emotional response from viewers -- say, the sort of emotional response that a 1991 JAMA article found the cartoon image of Joe Camel had on children (they were more likely to recognize Joe Camel than Mickey Mouse or Fred Flintstone) -- theyre compelled speech. One measure that experts actually use to determine whether a public health campaign will be effective is called avoidance: Do consumers look away, cover up, turn the channel, rather than look at a public health message
Unfortunately, we are also seeing a rise in numbers among younger adults under the age of 50
By comparing sales in Massachusetts with sales across 27 other states, the authors observed that sales had decreased more in Massachusetts than in the control states
PAH, polycyclic hydrocarbons
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