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Methodology developed to enable reliable detection of a change in prevalence of 1% Series of surveys Evaluation surveys - prevalence and process measures Continuous tracking surveys - measures of campaign cut-through, response to campaign communication and impact of specific strategies Monitoring calls to the Quitline Evaluation Findings* The Campaign remains highly memorable with high levels of advertising recognition by the target group Prompted recall of the Campaign among smokers and those who quit within the past 12 months was 95%

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The misconception that vaping is just as bad as smoking isnt supported by evidence

Returns Policy Please be advised that all e-cigarette refills must be returned in their original packaging