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Nicotine is actually toxic to humans in high doses much higher than those obtained from smoking cigarettes

Digital platforms are also being utilized to engage consumers and place brands, which is changing the competitive landscape of this offline industry

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Millions of people have used Smokefree support and we are hoping that this year, even more will take advantage of the free expertise and resources on offer. Professor Kevin Fenton, National Director for Health and Wellbeing for Public Health England added: Much of the harm caused by smoking doesnt become obvious until middle age but the invisible damage can start shockingly early even by the late teens