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Among smokeless tobacco users, 47.2% had reported previous diagnoses of cardiovascular disease, as had 40.4% of cigarette smokers and 34.7% of nontobacco users

Snuff first became popular in England during the seventeenth century, but ground tobacco is known to have been used by indigenous populations of Brazil before the advent of the Spaniards

Figure 9 Trends in current smoking prevalence by socio-economic status (NZDep) (NZHS 2011/12 to 2020/21 with quintile 5 being the most deprived) 5

Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+