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But don't forget who they really aretobacco companies that don't give a damn about small business or civil liberties, let alone public health.49 In addition to its media campaign, CHS used two other key tactics

The aristocratic nature of this brand gives each of their owners to feel like a refined lady

Later ads, such as those in the National Tobacco Campaign of 1997 famously featured the tagline Every cigarette is doing you damage (Hill and Carroll, 2003), and more recent ads shown in the exhibition like Bubble Wrap and Sticky Blood, use many of the same ideas of metaphoric story-telling to visually stimulate audience disgust and fear with the aim of driving smokers to quit

Plenty of new, trendy cigar lines have come out bearing the Montecristo logo in recent years, and Montecristo Volume 1: 100 Days Toro is among the newer releases from Altadis USA