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There are 17.3 million Filipino adult smokers (15 years or older), 84 percent (14.6 million) of which are males and 16 percent (2.8 million) are females
Cheap is NOT: The lowest price The weakest brand Cheap IS: Sustainable long-term cost Acceptable experience Consistent availability Market Direction Where This Is Going Looking forward: Budget brands will continue rising in price Premium gap will shrink further Alternatives will grow Future Outlook Will Cheap Cigarettes Still Exist
Low tar cigarettes are intended to keep concerned smokers from quitting by providing these smokers with what appears to be a healthy alternative
Material quality: Heat resistance, corrosion resistance, impact resistance Functionality: Does it solve a real problem
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