We extracted 93 observations from 14 prospective cohort studies and 9 casecontrol studies across 14 locations (Supplementary Table 3) 84,87,145,146,147,148,149,150,151,152,153,154,155,156,157,158,159,160,161,162,163,164,165
While not risk-free, they provide a viable alternative to high-risk combustible cigarettes according to public health authorities
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Yael Bar-Zeev along with researchers at the Hebrew Universitys Braun School of Public Health and Community Medicine was recently published in the academic journal Tobacco Control under the title PMIs IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups. Analyzing the marketing data of Philip Morris International, the researchers examined the differences in advertising expenditure over a four-year period across several major population groups in Israel the general population, the haredi public, Arab speakers and Russian speakers
