Channels: Data is derived from retail sales data, consumer preference surveys, and tobacco industry marketing research
Threat variables: perceived susceptibility and severity Susceptibility To assess general worry about getting a smoking-related disease, respondents were asked: If you continue to smoke as much as you do now, compared to people who previously smoked or report not smoking for the past year, what are the chances that you will develop a smoking-related disease, such as lung cancer, heart disease, or emphysema?
74 Le RouzicO.PichavantM.FrealleE.GuillonA.Si-TaharM.GossetP
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