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This latest study looks at two commercially available Imperial Brands nicotine pouch products were compared to combustible cigarette smoke across three toxicological assays: Neutral red uptake (NRU) assay
"They are, of course, made exactly like a cigarette
The array of information, said the experts, clearly establishes an association between cigarette smoking and substantial higher death rates. In general, the committee said, the greater the number of cigarette smoked daily, the higher the death rate. The increased risk of 70% for those who smoke from 10 to 19 cigarettes a day
As noted by McNeil [7], Since nicotine itself is not a highly hazardous drug, encouraging smokers to obtain nicotine from sources that do not involve tobacco combustion is a potential means to reduce the morbidity and mortality they sustain, without the need to overcome their addiction to nicotine. This new approach complements those aimed at reducing smoking prevalence and aims to provide smokers who will not quit with novel tobacco or nicotine-containing products that are substantially less toxic than cigarettes
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