Chop-chop and rollie tobacco Chop-chop is something of an Australian tradition, although as with smuggled cigarettes, its market until recently was mainly people with low spending power
The Australian framework established specifications that many subsequent laws have replicated: Color: Pantone 448C (a dark olive-brown, widely described as the worlds ugliest color) Typography: Brand names in Lucida Sans or Helvetica, maximum 14-point size Prohibited: All logos, brand imagery, embossing, decorative foil, distinctive shapes Countries that followed with their own plain packaging legislation: As of 2026, 25 countries have active plain packaging requirements, with 14 more , including Botswana, Colombia, and South Africa , in various stages of legislative consideration
Custom packaging boxes can be constructed from various materials to meet specific needs
Available options include: Matte lamination Gloss lamination Spot UV coating Embossing Foil stamping These enhancements help create stronger shelf presence and improve brand recognition
