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[11] In 2013, New York City passed a comprehensive point of sale policy, Sensible Tobacco Enforcement, which restricted price discounts by prohibiting retailers from redeeming coupons or honoring other price discounts for tobacco products, set a minimum price for cigarettes and little cigars at $10.50 per pack, set minimum packaging requirements, and increased enforcement and penalties for tax evasion

Be present on the cigarette market discount However, this puts Altria and BAT in difficult positions

Continue to use FDA-approved cessation products to help people quit. What should we expect from the addition of a VLNC product to the current tobacco marketplace

Overall, Altrias mix remains dominated by its core cigarette business, which accounts for nearly 90% of total sales and 85% of operating income, with almost all of the rest coming from its smokeless division (dipping tobacco)