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Seizing on menthols popularity among women The report states that when tobacco companies discovered that women were early adopters of menthol brands, they responded in kind with marketing campaigns such as Kools Lady, Be Cool and Salems For More of a Woman, and with brands targeting women such as Virginia Slims (Youve come a long way baby), Eve and Capri

A University of Illinois study found both smokers and non-smokers were offended by packaging that included graphic messages and images on cigarette packs, with some claiming they felt it was an affront to their freedom of choice, suggesting plain packs may be less offensive but just as effective

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In the 1920-1940s Gauloises were among the symbols of patriotism, and smoking these cigarettes was associated with heartland values and rebels against the Vichy Regime