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This recent shift has been five decades in the making, starting from a pivotal change in drug policy in the 70s and culminating in the proposed rescheduling of cannabis from Schedule I to Schedule III in 2024

While baking soda and surface cleaning can help draw out some of the odor, in many cases, the damage is too serious for a DIY cleaning

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.* Discover more about our scientific assessment journey

Smokers dismiss them as just trading one addiction for another, even though switching could reduce their health risks by orders of magnitude