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The film world-premieres in-competition at the 65th Berlin International Film Festival this week, and is not unlike another South American predecessor, THE MILK OF SORROW, which may provide two good omens: that films director, Peruvian Claudia Llosa, is on this years jury, while the film itself won the top prize upon bowing here in 2009

You just have to feel it

Travelling chronologically through from 1900 to the 1990s, 20th Century Alcohol and Tobacco Ads underlines the trends, controversies and innovative graphic design of the centurys advertising, which adapted with competition, contemporary events and, eventually, developments in scientific knowledge surrounding these somewhat illicit substances

Its ability to entertain and provoke a chuckle makes it a worthy addition to the vast landscape of clothing options.